And that’s why Kaydemy is always here to help you on each and every step of making a Personal Brand and earning money from it.
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What is Personal Branding ?
“Personal branding is the projected image of an individual’s personality, skills, experience, and behavior that defines their unique identity.”
It is a widely recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large. Personal brands may be deliberately modified to reinvent a public persona.
It means that you’re turning yourself into the figurehead of your business in a very public manner. This can mean either that you are the business and you trade under your own name (it saves you money on trademarks at least!) or it could just mean that you’re featured front and center on your website and social media.
A good example of this would be the Smart Passive Income Blog where anyone who reads the blog regularly will recognize Pat Flynn. Likewise, you have the Four Hour Blog where Tim Ferriss is front and center. These are examples of personal brands that have worked very well.
Why is Personal Branding Important ?
In an era where people’s attention spans are getting shorter by the minute, the need to make an impression is more important than ever. And the best way to do this is by creating a solid and memorable brand identity.
Unfortunately, most business owners do not realize the importance of personal branding because they think it’s a lot of extra work. However, the truth is that if you want to create a successful business, you must create a successful brand.
People who know you and your business will trust you more and will buy more products and services from you.
The New Era of Influencers…
Nowaday, Social Media is one of the greatest platform for building a Unique Brand. It’s so called “trend” to become an Influencer on Instagram, Facebook, Twitter, LinkedIn, Pinterest and various other platforms. Recently Threads app is also taking up for influencers and other business owners.
With this new trend you’ll also be able to aim to become an influencer. That means you can get paid by brands to create sponsored content. It’s common for an influencer on Instagram to get paid $1,000 for every 200,000 followers they have. If you have 1M followers, you can get paid $5,000 for something that takes literally five minutes. That’s pretty good hourly rates!
The 4 C’s of Personal Branding
Clarity
Cohesive
Content
Community
1) Clarity
Establishing a compelling personal brand necessitates unwavering clarity. You must have clarity in these following points :
What you do : Define your area of Specialization / Expertise
Who do you serve : Identify your Target Audiences
What problems you can solve : Clearly talk about how you can help fix issues for you audience and clients.
To clearly tell your clients about the type of probelm you can solve for them is important aspect for people in Service Industries. If you do not have a product that has a specific use for a specific population, people will not understand who you are and what you do unless you represent yourself and your services with complete clarity.
2) Cohesive
To create a strong personal brand, keep things cohesive (consistent) across all your online platforms. Use the same profile picture, like a professional headshot, everywhere. Also, make sure your writing style is the same.
Your words and pictures work together to show who you are and what you do. This builds trust and helps people understand and like you.
When things aren’t consistent, trust can be hard to build, and that can make it tough for people to buy what you’re offering.
3) Content
Content plays a huge role! Valuable, Quality, Consistent, and Connected Content is key.
It helps your audience grasp what you do, the issues you tackle, and who you help. Content is the bridge to connect emotionally and build trust.
Top-notch visuals and writing matter. Good photos show professionalism and care. Lighting and smiles matter for connecting. Words should be interesting and useful. You’re an expert – sharing your knowledge builds trust with your audience.
4) Community
Your personal brand’s success hinges on your online community. Not your physical neighbors, but the people you connect with online.
While friends matter, they might not all be your clients. To sustain growth, you need an online community.
In our digital age, first impressions occur online. The first three aspects of branding help build a community that knows, likes, and trusts you. This community becomes your support.
Nurture it by sharing value, showcasing your expertise, and getting to know your followers. Communication, engagement, and relationships matter. They could become not only clients but also refer others.
What tools you can use ( Ideas & Tips )
Speaking about online personal branding (although extending it offline is important too), I’d like to add a design perspective.
For consistency, consider creating an avatar using Photoshop or a free alternative like GIMP. This image could be your photo, artwork, or something representing you. Use it everywhere – on social media and websites – to build your brand identity.
WordPress is great for blogging. It’s equipped with built-in SEO features. If your blog uses your name and you link your social profiles to it, along with getting others to link to you, you’ll likely rank high in search results. This works especially well if your name is distinctive; otherwise, some extra SEO effort might be needed.
Lastly, track your personal brand with tools like Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools. It’s not just about building your brand; consistent monitoring helps maintain it too.
This blog post was meant to give you all the beginners information related to becoming an Influencer and how to build your Personal Brand.
If you are reading till this end I am sure you are so much focused and eager to know how to become Social Media Influencer in today’s world !!
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